70% revenue increase thanks to automation
In November 2024, we strengthened our long-term partnership with Sony Centre (scentre.pl) by concentrating on the strategic area of Marketing Automation. The client's previous GetResponse setup was not fully optimized. Our first step involved smoothly transitioning to GetResponse MAX, which allowed us to utilize advanced features and prepare for impactful initiatives.
Outstanding Results Achieved:
- **70% Increase in Revenue in One Month**: The results were remarkable just six months after ramping up our efforts. Within one month, we generated revenue that was 70% higher than the client's total revenue for the entire previous year (2024).
- **282% Growth in Sessions**: During the same timeframe, we experienced an impressive 282% increase in sessions generated from the email marketing channel.
What Contributed to This Success?
- **Consistency**: We trained our audience to view the newsletter as their main and quickest source for promotional updates and information.
- **Intensity**: We were proactive, communicating up to a dozen promotions or more each month. Providing comprehensive offer coverage was crucial.
- **Simplicity**: We emphasized short, clear, and specific messaging, respecting users’ time and delivering exactly what they sought.
- **Exclusive Offers**: Some promotions were available only to subscribers, greatly enhancing the perceived value of joining the newsletter list.
What does the client say about the collaboration?
"Before our partnership, we were using GetResponse but felt the tool's potential was underutilized. The Full Stack Experts and Bluerank teams not only assisted us with the migration to GetResponse MAX but, more importantly, devised a cohesive strategy focused on automation and intensive sales campaigns. We finally feel that this channel is effective and producing results."
- Piotr Wieruszewski, CEO at Sony Centre Online Store – scentre.pl