Founded in 2017, Fudge aims to transform the dynamics within the agency sector. Regardless of prevailing ideas within the branding and advertising industry, we recognize that the core issue revolves around human behavior in a business context—if consumers don't make a purchase, nothing else matters. Therefore, at Fudge, we prioritize data-driven approaches over conventional 'safe' creative solutions based on intuition. By leveraging behavioral economics, neuroscience, and various aspects of marketing science, we devise strategies that push your product or brand beyond its comfort zone to foster growth.