FSE Triple Market Share for London Estate Agency.
**The Opportunity**
Horton & Garton, a West London estate agency, operates in Chiswick, Hammersmith, and Shepherd’s Bush, focusing on sales and rentals in the mid-range property sector. They were experiencing a decline in local market share and sought a full-service agency to help them enhance their digital presence through SEO, AdWords, and website development.
**The Solution**
Horton & Garton requested proven expertise in the property field during their selection process and chose FSE Digital for its in-depth market experience. An SEO audit revealed that the agency was attracting the wrong type of traffic, as much of its content was centered on local news. We crafted a strategy to reposition Horton & Garton in Google's view from a local news site to a property-focused entity, creating a content plan aimed at their target keywords, audience, and locations, which included local area guides. Furthermore, we established specific branch pages to improve relevance for each local area, which led to an immediate increase in search rankings. We developed several pages targeting key terms to enhance their organic search rankings. The existing website faced backend issues that required frequent assistance from the original developer. It was not optimized for mobile use, leading to poor performance. The client soon recognized that it would be more cost-effective for FSE Digital to rebuild the site. Within weeks, we successfully replicated the existing site on WordPress with a custom-built CMS, optimizing the new site for conversions and SEO.
**The Results**
"We left our previous SEO experts due to a lack of communication. The team at FSE Digital has been outstanding—completely reliable and highly recommended."
— John Horton, Owner