Fractiond

Overseeing a foreign subsidiary from afar can lead to oversights. When an APAC operation falls short of goals, faces staff turnover, or encounters stagnation, headquarters often have difficulty identifying the underlying issues from a considerable distance. Traditional consulting firms tend to offer standard strategies and create long-term dependencies. They provide a report but leave the most challenging aspect—the implementation—to the struggling local team. Fractiond is a specialized advisory firm focused on APAC commercial execution. We don’t provide ongoing retainers or permanent advisory roles. Instead, we deploy embedded operators who address commercial challenges, repair dysfunctional systems, and ensure that foreign subsidiaries align with the strategic objectives set by their global boards. Our Approach: Build, Operate, Transfer Our interventions are impactful and time-bound, adhering to a two-step execution model: 1. The Subsidiary Health Check (60 Days): We bypass formal structures to identify hidden revenue losses. We deliver a candid 'Ground Truth Brief' directly to your corporate headquarters, outlining what is going wrong on the ground and our proposed solutions. 2. The Interim Mandate (6-18 Months): After the initial assessment, we integrate into your operation as a local change agent to execute the turnaround, revitalize your commercial operations, and recruit a permanent local replacement before we depart. Regarding our history, Fractiond has developed from its origins in strategic commercial execution (previously known as Growth Connect). While our past focuses heavily on specific marketing division turnarounds, our current projects encompass all areas of commercial operations. If your APAC operation is underperforming, let’s uncover the ground truth together.