Fractal Analytics

Fortune 500 companies acknowledge that analytics provide a competitive edge in understanding customers and enhancing decision-making. We offer insight, innovation, and impact through predictive analytics and visual storytelling. Our team consists of 600 individuals located worldwide, including San Mateo, New Jersey, Singapore, the UK, Dubai, Mumbai, and Delhi. We serve sectors such as consumer packaged goods, retail, financial services, insurance, technology, and telecommunications, with an expanding focus on life sciences. Our goal is to guide companies towards a more advanced and integrated use of analytics. We provide our analytics services through programs or Global Analytics Partnerships (GAP). Our work helps organizations institutionalize analytics and address issues like optimizing marketing strategies, enhancing customer lifetime value, improving forecasting, and streamlining supply chains, while enabling business professionals to access analytics through visual storytelling. We collaborate with our clients to ensure that analytics are effectively implemented to achieve results. Ultimately, we aim to make analytics the foundation for decision-making within organizations, integrating it into all aspects of their operations. Our Customer Genomics™ solution enables marketers to understand complex individual customer behaviors. Utilizing proprietary pattern recognition and machine-learning algorithms, it analyzes every transaction and customer interaction, including those on social media, to help marketers develop a comprehensive profile of each customer based on both attitudinal and behavioral factors.