Connecting You®
GVTC has established itself as a dependable friend to the South Central Texas community in the realm of internet service. However, with enhanced service offerings and network expansion, GVTC is now competing directly with major ISPs like AT&T and Spectrum. The challenge lies in maintaining GVTC’s image as a local provider while attracting new subscribers through a fresh branding approach.
To address this, we launched a campaign for GVTC and The GVTC Foundation that emphasizes their revitalized mission of building meaningful community relationships while also presenting a modern and innovative vision. We created a scalable website featuring contemporary user experience and interface designs, including smooth transitions, larger elements, a new font, and strategically placed navigation. This branding initiative was expanded to include advertising, fleet vehicles, sales tools, physical locations, stationery, and apparel.
The results were notable, as the campaign increased page engagement by 13.5%, boosted weekly traffic by 9.3%, and led to a significant 3.49% growth in new customer acquisitions. We focused on three key audiences: new subscribers, potential subscribers relocating to the area, and former subscribers still residing nearby, laying the groundwork for a unique image to appeal to each group. Additionally, we collaborated closely with GVTC to craft a memorable slogan that reflects their revamped identity. We also transitioned GVTC's branding color to a striking blue that captures attention and influences decision-making. By optimizing the customer experience across their digital channels with tailored marketing messages based on browsing behavior, customer status, and location, we were able to enhance GVTC's established branding while also ushering in a modern aesthetic. The increased traffic, longer website engagement, and new customer growth demonstrate our success in helping GVTC strengthen its brand and community connection.