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Forge & Lever
For Forge & Lever
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Overview
$1,000+
Min Project Size
$100 - $149/hr
Avg Hourly Rate
2 - 9
Employees
2025
Year Founded
ABOUT FORGE & LEVER
AI automation that actually works for business
Forge & Lever is an AI automation consultancy located in Perth that assists businesses in transitioning from being AI-curious to fully embracing AI. We create tailored AI applications, automate workflows, and develop intelligent systems that produce tangible returns on investment. Established by Ben Connor, a former field operations manager with experience running his own trades business, we are well-aware of the practical challenges that businesses encounter due to manual processes. Our offerings include complimentary AI audits, the development of customized AI solutions, workflow automation, and ongoing support services. We cater to small and medium-sized businesses in sectors such as professional services, trades, construction, healthcare, retail, and property in Perth, Western Australia.
Languages Spoken
English
HIGHLIGHTS
$1,000+
Min Project Size
$100 - $149/hr
Avg Hourly Rate
2 - 9
Employees
2025
Year Founded
Services
Focus
Industries
Clients
Services Provided
15% AI Strategy & Roadmap Consulting
20% Custom AI Chatbot Development
25% Machine Learning Model Development
25% Robotic Process Automation (RPA)
15% Workflow Automation (Zapier / Make / n8n)
About the Team
OUR STORY
Ben Connor, with seven years of experience optimizing high-stakes mining operations where efficiency directly impacts substantial savings, has transitioned his data-driven rigor into the e-commerce realm. Recognizing familiar inefficiencies in online stores—such as poor conversion rates, abandoned carts, and lack of customer follow-up—Ben identified significant revenue leaks despite sizable advertising spends. This realization inspired the creation of the AI Growth Engine, a system designed to leverage e-commerce's abundant data and quick feedback loops to methodically enhance revenue per visitor. The approach is pragmatic and results-focused: auditing stores across 52 data metrics, pinpointing leaks, implementing fixes, and measuring outcomes without relying on unaccountable strategies or empty recommendations. The goal is clear—turn data into actionable growth, ensuring tangible revenue improvements for clients.
Projects & Clients
Project Size & Rate
Minimum Project Size
$1,000+
Average Hourly Rate
$100 - $149/hr