Fond of Designs

Fond of Designs (FOD) is a brand identity studio founded on the principle that a brand's greatest strength lies in its clear and unique self-perception. We operate at the crossroads of strategy and design, assisting entrepreneurs and growing businesses in articulating their identity, values, and how these elements manifest across various platforms. From the initial strategic brief to the comprehensive visual identity, we create brands that are intentional, thoughtful, and enduring. Our services include brand strategy, verbal identity, visual identity, packaging design, and brand activation. We have collaborated with founders in industries such as food and beverage, hospitality, wellness, lifestyle, and consumer goods, supporting them from pre-launch through Series A and beyond. We focus on working with founders who are ready to invest meaningfully in their brand, typically at the seed stage or later, when brand identity becomes a crucial strategic concern. Based in India, we serve clients internationally. What differentiates FOD is not only the high caliber of our work but also the depth of thought that informs it. We integrate strategy with design, avoid superficial solutions, and never cut corners, as shortcuts in branding are always evident. If you are developing a brand that warrants serious recognition, we would love to connect.