This Is Folly

This Is Folly serves as a creative partner for leaders aiming to develop a strategic brand or enhance brand value. Our goal is to leverage creativity to drive progress for our clients, as we believe that creative solutions can significantly benefit businesses and organizations. We collaborate with Fortune 500 companies, startups, regional businesses, and non-profits, employing innovative and strategic branding and design methods to help our clients elevate their brands and effectively engage with their audiences. One of our partners, Holly Robbins, is a former creative director at Target Corporation, where she contributed to the development and management of creative for a diverse range of brands, including food lines like Archer Farms, Market Pantry, and Choxie, as well as pet, liquor, and holiday designer brands. She oversaw both internal teams and external agencies for various multi-channel campaigns, including Target's largest initiatives—holiday campaigns—along with notable efforts for Halloween, the Super Bowl, and the 2 Day Sale. Another partner, John Moes, worked with a key creative partner of Target on brands like Michael Graves and Philippe Starck. He also handled the Apple account and is recognized for designing the original retail team lanyard for Apple's initial retail stores. This Is Folly possesses extensive expertise in naming, branding, identities, and packaging across various categories such as food, chocolate, pet products, hardlines, consumables, pharmacy, seasonal goods, and electronics. We are also acknowledged for our work in signage and branded environments, with a particular focus on sustainable design. TIF partner Holly Robbins co-founded an accredited Master’s program in Sustainable Design at the Minneapolis College of Art & Design, the second Master's program offered by MCAD. This cutting-edge curriculum is entirely online and attracts students nationally and internationally.