Blank Street Summer 2025
Blank Street Coffee provides quick and affordable coffee and matcha beverages. It has locations in major U.S. cities like New York, Boston, and Washington, D.C., and also across the U.K., including London, Manchester, Birmingham, and Edinburgh. The brand is emerging as a new icon of café culture, especially among younger consumers. IN FOCUS NEW YORK managed the project from start to finish, handling everything from campaign strategy and creative development to art direction, photography, and video production. This summer’s menu features classic ice cream-inspired flavors like Cookies & Cream, Pistachio, and Rocky Road. Drawing on influences from fashion and youth culture, the campaign promotes coffee and matcha as essential items for the latest trends. Blank Street also launched an OOH wheatpaste campaign in over 40 locations in New York and London, and later published a limited edition glossy magazine titled "The Scoop," which can be found in stores and select bookstores.