Tactical PPC for a Dramatic Increase in Sales
An extensive overhaul of the PPC strategy was conducted. Each advertisement was rewritten, and site links were added to enhance quality scores and significantly reduce cost per click. The Issue: Prestige's Google Ads account had become more of a liability than an asset, plagued by an artificially inflated cost per click and an extremely high cost per conversion. Issues such as improperly set up Google Ad site links, a low quality score, ineffective advertisements, and various unprofitable keywords resulted in excessive PPC spending with minimal returns. An overhaul was necessary. The Approach: Our PPC management team focused on identifying the most lucrative keywords, adopting a detailed strategy for the company's PPC efforts. Every advertisement was carefully rewritten following best practices, and the site links were correctly implemented. This comprehensive revamp of Prestige’s PPC led to a substantial decrease in cost per click, an increase in quality scores, improved search engine presence, and enhanced sales. The client commented, “We have partnered with Flycast Media to manage our Google PPC account for five years, and we are exceedingly pleased with the results. They have reduced our cost per click, improved our conversion rate, and we are witnessing sales growth since they took over, which was our goal. I highly recommend Flycast Media to anyone with a PPC account, as they truly excel in their field!” [source](https://www.flycastmedia.co.uk/portfolios/prestige-hygiene/)