Rebuilding the Edmund Hillary online store
The Challenge. Sir Edmund Hillary was an extraordinary individual. So, when Edmund Hillary Brands, a high-end clothing company inspired by New Zealand's legendary adventurer, approached us to revamp their online store, we understood the need to create an exceptional experience. Drawing inspiration from the aesthetic of their newly launched flagship store, we aimed to develop an online shopping platform that embodies the spirit of exploration, discovery, and adventure associated with Edmund Hillary, all while focusing on achieving commercial success.
The Approach. We began by deeply engaging with the Edmund Hillary retail experience, visiting the new store and experiencing it from the perspective of the customers. We then converted this physical experience into a digital format, enriching the e-commerce site with elements that highlighted the brand’s natural landscapes and spacious feel. Throughout the process, our goal was to infuse the experience with authenticity that resonates with the brand, setting it apart from other e-commerce sites, while maintaining a familiar layout that would allow shoppers to navigate and make purchases effortlessly.
The Results. Leveraging our extensive knowledge of Shopify, we created an e-commerce platform that is not only enjoyable and user-friendly for customers but also easy to update, scalable, and dependable for the Edmund Hillary team. By integrating with their inventory management system, Cin7, Edmund Hillary Brands can now seamlessly manage stock in both their physical and online stores. Since launching, they have received a flood of positive customer feedback and, most importantly, experienced a significant increase in sales.