FirstMotion
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Overview
$10,000+
Min Project Size
$100 - $149/hr
Avg Hourly Rate
2 - 9
Employees
2025
Year Founded
ABOUT FIRSTMOTION
AI search optimisation for B2B software companies
FirstMotion is an innovative consultancy specializing in Generative Engine Optimization and AI Search Optimization, dedicated to assisting B2B software firms in gaining market share and building pipelines amidst the evolving landscape of AI-driven buyer journeys. The methods enterprise buyers use to search, evaluate, and decide are fundamentally changing, with AI tools such as ChatGPT and Perplexity emerging as primary discovery resources and continuous support systems for modern B2B purchasing teams. At the same time, referral traffic from organic searches is decreasing, along with referrals from discovery and review sites like G2 and Capterra. FirstMotion aims to develop the next generation of AI-focused generative engine optimization and AI search consultancy, utilizing their proprietary technology platform and exclusively collaborating with B2B software companies.
Languages Spoken
English
HIGHLIGHTS
$10,000+
Min Project Size
$100 - $149/hr
Avg Hourly Rate
2 - 9
Employees
2025
Year Founded
Services
Focus
Industries
Clients
Services Provided
35% Search Engine Optimization (SEO)
15% Content Marketing Strategy
22% AI Strategy & Roadmap Consulting
28% Generative AI
About the Team
OUR STORY
Founded in 2025 by Tom Batting, a Forbes 30 Under 30 entrepreneur with several successful ventures, FirstMotion was created to address the shifting landscape of B2B buyer behavior influenced by AI advancements. Supported by investor Alex Price, an experienced agency founder, the company recognizes that many businesses are unprepared for these changes in how buyers search, evaluate, and decide. Motivated by his personal experience in building and scaling companies, Tom envisioned FirstMotion as the agency he wished had supported him—a practical, agile, technology-driven partner focused on delivering impactful results amidst rapidly evolving search and visibility dynamics.
Projects & Clients
Project Size & Rate
Minimum Project Size
$10,000+
Average Hourly Rate
$100 - $149/hr
Locations
Headquarters
71-75 Shelton Street
London, England, United Kingdom WC2H 9JQ