Fifth Shelf
For Fifth Shelf
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Overview
$10,000+
Min Project Size
$25 - $49/hr
Avg Hourly Rate
10 - 49
Employees
2021
Year Founded
ABOUT FIFTH SHELF
Full-Service Ecommerce Agency & Accelerator
Fifth Shelf is a comprehensive ecommerce accelerator and marketplace operator focused on consumer brands, including supplements, food/CPG, beauty, home & kitchen, and bulky goods. We facilitate marketplace and direct-to-consumer sales through three approaches:
1. **Direct Wholesale Partner (DWP)**: We buy your inventory at wholesale prices, invest in advertising, and sell your products through our channels.
2. **Custom Solutions Partner (CSP)**: You manage your inventory and accounts while we act as your agency of record, providing complete support services.
3. **Fulfillment & Logistics (3PL)**: We operate bi-coastal warehouses in Florida and California, offering services such as FBA preparation, kitting, cold-chain management, and pallet/LTL shipping.
Our services include advertising and analytics, compliance and brand protection, and fulfillment and logistics (3PL).
Tech Stack
ShopifyEtsyEBayGoogle AdwordsAmazon
Languages Spoken
English
HIGHLIGHTS
$10,000+
Min Project Size
$25 - $49/hr
Avg Hourly Rate
10 - 49
Employees
2021
Year Founded
Services
Focus
Industries
Clients
Services Provided+3 Services
8% Search Engine Optimization (SEO)
15% Ecommerce Marketing
7% Pay Per Click
3% Other Digital Marketing
23% Brand Identity Design
10% Marketing Collateral Design
14% Meta Ads Management (Facebook & Instagram)
10% Amazon Advertising Management
About the Team
OUR STORY
Fifth Shelf is a dynamic partner for growth-stage Amazon sellers and global CPG leaders, seamlessly blending strategy, capital, and execution to bridge the gap between ambitious goals and day-to-day results. Founded in 2021 by Atahan Kangal, the company emerged to address the slow pace and high costs of traditional agencies, offering upfront capital and direct operational management. With a dedicated team of builders, analysts, and supply-chain experts, Fifth Shelf actively manages over 32 brands and optimizes more than 10,000 SKUs across multiple channels. In 2024 alone, they've driven over $30 million in revenue for partner brands. Their mission centers on accelerating deserving brands with speed, clarity, and tangible returns through hands-on involvement and strategic insight.
Projects & Clients
Project Size & Rate
Minimum Project Size
$10,000+
Average Hourly Rate
$25 - $49/hr
