Capnamic Ventures
Since 2012, Capnamic has been investing in startups, offering them dedicated support and access to exceptional networks. Nearly a decade later, while the essence remains the same, there have been significant developments — their team has expanded, funding for new investments has increased, and their portfolio of startups has grown rapidly. Capnamic enlisted us to develop their brand narrative and establish a new identity system. Through collaborative workshops, we delved into Capnamic's organizational story and together crafted a bold new identity that reflects their growth and maturity, while also emphasizing approachability and excitement for the future. The brand name merges the words “capital” and “dynamic,” and the wordmark symbolizes the growth potential of startups backed by Capnamic. We designed a visual language that embodies the excitement of shaping the future and highlights the remarkable individuals who will be the game-changers of tomorrow. Authentic photographs with minimalist, either blurred or clean backgrounds, combined with vibrant colors, gradient patterns, and shapes create a distinct, sleek look. Abstract photography serves to project us into the future with its innovative forms, illustrating how technology influences each individual in today's world.