752% SEO Growth & Strategic Domain Migration
Marldon, a well-established manufacturer with over 20 years of industry experience, aimed to align their strong offline reputation with a prominent online presence. We initiated a comprehensive overhaul by designing a new website based on an SEO-centric framework to foster long-term organic growth. A key aspect of this project involved strategically migrating their domain from marldonuk.com to marldon.co.uk. By implementing 301 redirects for all URLs and maintaining existing authority, we facilitated a smooth transition without any downtime, enhancing brand consistency while sustaining momentum. The meticulous execution of the migration, coupled with a content strategy aimed at both trade professionals and DIY enthusiasts, produced remarkable outcomes: organic traffic increased by 752% and keyword rankings rose from 121 to 1,238, marking a 923% growth. In addition to visibility, we prioritized achieving high-value business results. The platform achieved an impressive 64.7% form completion rate, generating 830 direct leads and over 2,750 conversion events in just six months. This project exemplifies how a technical and sustainable organic strategy can provide a significant competitive edge without investing in paid advertising. A successful domain migration resembles relocating a prominent storefront to a prime location on the high street; with careful execution, not only do you retain your loyal customers, but you also make it easier for new customers to discover you.