Branding and website for Healthtech startup
**Timeline:** 5 weeks
**Scope of Work:** Branding, Website Design, Webflow Development
**About the Client**
Since 2018, Hart, based in California, has been on a mission to develop a healthcare ecosystem that is interconnected through innovative and accessible solutions, empowering both patients and providers to achieve the best outcomes. Over the past two years, they have refreshed their products and are preparing to launch a new cloud-based solution for data migration and universal viewing.
**The Challenge**
The primary objective was to enhance the company’s online presence and reintroduce its new product offerings.
**Our Approach**
We started with a discovery phase, conducting a 2-hour interview with Hart's CEO to gain valuable insights into the company, its objectives, and its products. Additionally, we analyzed competitors' websites and researched the industry landscape. After understanding the brand's essence, we created four unique concepts for the look and feel during our design phase. Upon selecting one, we moved forward with developing the logo, visual identity, and branding guidelines. The next step involved designing wireframes and generating content for all pages. We began the website design with the Home page, which represents the company's front facing. Following that, we designed all internal pages and developed the site in Webflow, incorporating Lottie animations, while also implementing basic SEO optimization.