Feedback
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Overview
10 - 49
Employees
2009
Year Founded
ABOUT FEEDBACK
Ten years of understanding audience behavior!
Feedback assists agencies and brands in boosting sales and enhancing customer engagement by gaining a better insight into their audiences. Unlike conventional research techniques or software tools, we utilize data scientists to study behaviors, pinpoint preferences, and analyze results solely in the digital and social realms—a distinctive approach we call "digital ethnography." We then offer precise, actionable recommendations derived from the research, allowing clients to respond quickly.
LANGUAGES SPOKEN
English
HIGHLIGHTS
10 - 49
Employees
2009
Year Founded
Services
Focus
Industries
Clients
Services Provided
70% Social Media Marketing
30% Digital Strategy
100% Market Research & Competitive Intelligence
About the Team
OUR STORY
Established in 2009, Feedback pioneered transforming ethnographic research and social listening into practical insights by analyzing unprompted human behaviors in digital settings. Merging in 2021 with CareStarter, a digital health technology firm, they combined behavioral science with innovative technology to better understand patient and family experiences. In 2025, both were acquired by nonprofit Professional Contract Services, Inc. (PCSI), forming PCSIx—an innovation unit driving inclusive solutions for people with disabilities. Operating as PCSIx's behavioral science core, Feedback leverages proprietary methods to reveal the underlying forces shaping consumer choices. Their mission supports smarter decision-making and enhanced engagement across sectors like healthcare, education, and workforce development, directly advancing PCSI's commitment to meaningful employment and advocacy for those with disabilities.
