Fazer

Profile set up by Edverise AI

Set Up By Edverise AI

Edverise AI built this profile by analyzing thousands of data points across the web. If you own this business, become an Edverise partner to manage and update your profile.

Become an Edverise Partner

Overview

$75,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

ABOUT FAZER

De-Position Your Competition™

De-Positioning is the key to brand success. Many brands focus on differentiation, which often leads to stagnation, decline, or being replaced. Customers aren't interested in merely "different" options; they prefer the brand that addresses their most pressing needs more effectively than others. Fazer has introduced De-Positioning, a branding strategy grounded in consumer behavior science that changes the competitive landscape, highlights weaknesses, and makes alternatives seem inadequate. We collaborate closely with leadership teams from rapidly growing startups to established Fortune 500 companies, such as Coca-Cola, Verizon, Nikon, Bang & Olufsen, and SiriusXM, to develop brands that not only compete but also lead in their sectors. De-Positioning not only establishes your brand but also undermines your competitors, transforming the way customers make their choices.

Languages Spoken

English

HIGHLIGHTS

$75,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

20% Brand Identity Design

9% Logo Design

5% Graphic Design

23% UX Audit & Heuristic Evaluation

10% Brand Identity Design

18% Go-to-Market Strategy

15% Business Model Design & Validation

About the Team

OUR STORY

Fazer is a strategic branding firm dedicated to helping businesses stand out and win decisively in competitive markets. Founded by Todd Irwin, an expert in De-Positioning, the team combines decades of experience from leadership roles at top agencies and brands like Verizon, Coca-Cola, and Marriott. With a strong focus on buying-science-led strategies, Fazer integrates brand discipline, coherence, and personality to craft compelling narratives and visual identities. The company's leadership includes seasoned professionals in marketing, design, product development, and client management who bring creativity and analytical expertise. Through a collaborative, consultative approach, Fazer delivers scalable, innovative solutions grounded in real human insights, empowering brands to rise above competition with clarity and impact.

Portfolio

Verizon

As a telecommunications company, Verizon has been involved in delivery services since its foundation. After years of market research with one of the largest business consulting firms in the world, Verizon recognized the importance of establishing a digital media services company that would provide comprehensive solutions for digital content providers. This led to the creation of Verizon Media. Our goal was to assist Verizon in branding this new direction for the company. We conducted thorough market research to identify potential opportunities that the future Verizon brand could embrace and developed brand positioning frameworks that helped them effectively convey their new value propositions and differentiators to various target audiences. Following the launch of their new brand, Verizon's sales teams successfully secured multiple Fortune 500 clients. More importantly, our brand positioning strategies established a foundation for the new Verizon master brand, enabling them to excel in their industry. Our contributions included Brand Strategy, Brand Positioning, Messaging, Brand Story, Visual Identity Systems, Illustration and Animation, Collateral Design, Website Design, and Brand Consulting.

Nikon

Unknown

With a history spanning over a century, Nikon aims to ensure its brand communications remain as advanced and sophisticated as its technology. Throughout the years, Nikon has sought our assistance multiple times to regain smartphone users, convert camera shoppers into loyal Nikonians, and protect its market share against major rivals Canon and Sony as the camera market continues to decline. Nikon approached us with a range of innovative features, from extreme durability to extended zoom capabilities, and we developed a comprehensive concept that served two distinct purposes: to reaffirm Nikon’s legacy as the cherished camera brand for photographers and to strategically highlight competitors’ weaknesses by showcasing Nikon’s strengths. The overarching theme, “camera focused,” diminished Canon and Sony’s positions by emphasizing Nikon’s commitment to maintaining its brand identity without diversifying into photocopiers or gaming consoles. Armed with a robust brand concept, we transformed it into reality through striking design and pertinent messaging. In the era of smartphones, we successfully advocated for the value of traditional cameras and the art of photography, helping Nikon maintain its status as one of the most iconic and sought-after brands worldwide. Our services included Brand Strategy, Brand Positioning, Brand Architecture, Visual Identity, Product Strategy, Product Architecture, Product Naming, Messaging, Brand Marketing, Website Design and Development, and Brand Consulting.

DataSet

Unknown

When SentinelOne took over Scalyr, a specialized provider of software implementation, training, and tech solutions, they hired us to revamp the brand and align it with the overall SentinelOne brand experience. DataSet enhances optimization and growth for businesses by utilizing their data to deliver insights and solutions that encourage efficient, intelligent innovation. We initiated our branding strategy and storytelling process by selecting the name DataSet, which directly reflects the company's core value proposition. Our main goal was to convey an impactful brand narrative through naming, messaging, and visual design, establishing a distinct presence and mission for DataSet in the market. For the visual design, we applied our research and strategic insights to create a design system that embodies how data, when properly optimized and organized, should be perceived by users. The use of bright colors combined with precise, dynamic geometries creates an engaging representation of DataSet’s potential influence. The DataSet brand acts as a cohesive symbol that reflects the company's commitment to providing the ultimate data experience. Our contributions included: Brand Strategy, Brand Positioning, Messaging, Brand Story, Visual Identity, Design System, Illustration and Animation, and Website Design.

15 more projects