Becoming a digital partner
Becoming a digital partner
How did a small team from Fatfish, located in Malcha Technology Park in Jerusalem, end up collaborating with Tony Robbins for his inaugural live event in Israel? Who exactly is Fatfish? Since our founding in 2005, we've drawn inspiration from Tony Robbins, fueling our ambitious dreams. However, we recognize, as Tony says, that "the path to success is to take massive, determined action." With that principle in mind, we dedicate ourselves to hard work on every project, ensuring our quality speaks for itself. We strive for continual improvement and knowledge sharing, both internally and within the open-source community we are part of. We aim to enhance technology and services for our clients, leading to partnerships with renowned international brands like Motorola and Land Rover, and now we’re proud to include Tony Robbins in that lineup.
So, how did we connect with Tony? Often in life, it’s more about who you know than what you know. Although we did not have a prior relationship with him, diligent effort helped us establish a reputation through our production company, Sabrespro, on projects for artists like Jamiroquai and Chris Rock. These projects presented challenges and required numerous revisions, but our persistence allowed us to fulfill our clients' visions effectively, providing quality results at reasonable costs. Additionally, we formed personal connections with our clients, which led them to think of Fatfish when they needed a new website.
Regarding the development of the website, considering the urgency, we decided to use WordPress for its quick deployment and the client's ability to add content easily. Remarkably, the website was completed in just one week and tickets sold out within hours. As many know, while WordPress is user-friendly, mastering it can be tough; however, our skilled developers efficiently created a base template for the client to review, amend, and finalize. Our broad experience with diverse clients enables us to cater to various needs, offering optimal solutions. We also have specialists in Drupal and can develop web or mobile applications, which you can see in our portfolio. If you feel inspired by Tony Robbins and wish to create or elevate your website or app, we encourage you to reach out. Additionally, we’d love to hear your favorite quote from Tony Robbins!