ABOUT FATBOY STUDIOSWe build growth machines.
Fatboy Studios operates as both an AI Marketing Studio and an AI Innovation Studio, established by Kyle du Randt, an entrepreneur with extensive experience in various sectors, including fintech, SaaS, gaming, and consumer markets. The studio offers 13 services throughout the entire stack, such as GEO and AIEO, which ensure that your brand is recognized by platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews. Today, potential buyers consult AI before resorting to Google, meaning that if your brand isn’t mentioned, it essentially doesn’t exist.
Their paid media strategy includes advertisements on Google, Meta, and TikTok, accompanied by weekly audits and budget reallocations based on data rather than outdated plans. AI-driven content creation is facilitated across seven different engines, producing user-generated content, photography, video, illustrations, infographics, and other people-related content, all tailored to your brand and delivered weekly. Custom automation pipelines are self-hosted and designed around your specific requirements.
This includes blog management, lead generation, competitor analysis, citation tracking, and reporting, all of which operate autonomously. Within four weeks, they can develop a brand identity system that encompasses a logo suite, color palette, typography, voice, and a Figma library. Ongoing AI design production focuses on ad creatives, social media visuals, and illustrations, alongside programmatic SEO that utilizes a single template and data pipeline to create thousands of ranked pages.
Their full-stack development services cater to everything from concept to production, utilizing tools like Next.js, Supabase, and Vercel, with daily deployments. Post-project, the code is handed over to clients. Operational audits take just five days and assess issues based on severity and potential revenue impact, with recommended fixes included.
For instance, ApeFX transformed from an outline into an operational AI platform within 10 months, starting with a new domain, no initial authority, and no advertising spend. Within three days, ChatGPT became the primary traffic source, and 48% of AI-referred visitors subscribed to the waitlist in the first week. Fatboy Studios limits itself to a maximum of 10 clients, offering direct founder involvement and retainers starting at $3,500 per month.