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Fatboy Studios

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2024

Year Founded

ABOUT FATBOY STUDIOS

We build growth machines.

Fatboy Studios operates as both an AI Marketing Studio and an AI Innovation Studio, established by Kyle du Randt, an entrepreneur with extensive experience in various sectors, including fintech, SaaS, gaming, and consumer markets. The studio offers 13 services throughout the entire stack, such as GEO and AIEO, which ensure that your brand is recognized by platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews. Today, potential buyers consult AI before resorting to Google, meaning that if your brand isn’t mentioned, it essentially doesn’t exist. Their paid media strategy includes advertisements on Google, Meta, and TikTok, accompanied by weekly audits and budget reallocations based on data rather than outdated plans. AI-driven content creation is facilitated across seven different engines, producing user-generated content, photography, video, illustrations, infographics, and other people-related content, all tailored to your brand and delivered weekly. Custom automation pipelines are self-hosted and designed around your specific requirements. This includes blog management, lead generation, competitor analysis, citation tracking, and reporting, all of which operate autonomously. Within four weeks, they can develop a brand identity system that encompasses a logo suite, color palette, typography, voice, and a Figma library. Ongoing AI design production focuses on ad creatives, social media visuals, and illustrations, alongside programmatic SEO that utilizes a single template and data pipeline to create thousands of ranked pages. Their full-stack development services cater to everything from concept to production, utilizing tools like Next.js, Supabase, and Vercel, with daily deployments. Post-project, the code is handed over to clients. Operational audits take just five days and assess issues based on severity and potential revenue impact, with recommended fixes included. For instance, ApeFX transformed from an outline into an operational AI platform within 10 months, starting with a new domain, no initial authority, and no advertising spend. Within three days, ChatGPT became the primary traffic source, and 48% of AI-referred visitors subscribed to the waitlist in the first week. Fatboy Studios limits itself to a maximum of 10 clients, offering direct founder involvement and retainers starting at $3,500 per month.
LANGUAGES SPOKEN
English
HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2024

Year Founded

Services
Focus
Industries
Clients
Services Provided+12 Services
25% Search Engine Optimization (SEO)
30% Content Marketing Strategy
20% Performance Marketing
5% Mobile & App Marketing
20% Other Digital Marketing
40% Google Ads Management
30% Meta Ads Management (Facebook & Instagram)
20% TikTok & Snapchat Ads Management

About the Team

OUR STORY
Frustrated by the typical agency experience of generic pitches and ineffective work, Kyle founded Fatboy Studios to offer a unique, operator-led marketing approach. After multiple startups where agencies failed to deliver real growth despite hefty retainers, Kyle learned to build and manage his own marketing systems, which consistently produced results. Fatboy caps its clientele at ten to ensure hands-on management by Kyle himself, emphasizing systems that compound growth rather than one-off campaigns. Specializing in fintech, crypto, gaming, and consumer SaaS, Kyle leverages automation and data-driven insights to provide measurable outcomes swiftly, avoiding monthly report delays. With a focus on infrastructure over tactics, Fatboy prioritizes genuine impact, bringing in specialists as needed while Kyle coordinates every effort, making it a trusted

Projects & Clients

Project Size & Rate
Minimum Project Size

$5,000+

Average Hourly Rate

$50 - $99/hr

Goodisnotgoodenough.