The Experience Design Studio

The Experience Design Studio was established to deliver the services of a large agency while minimizing rigidity and overhead. Based on the East Coast, this full-service digital agency specializes in customer experience solutions for the health and wellness sector. With a strategy-driven approach, we enhance our clients’ tools and technologies to be user-friendly, engaging, and effective by thoroughly examining the entire customer experience. This involves analyzing every interaction and focusing on how real individuals—patients, healthcare providers, and caregivers—engage with various experiences. Our process begins with genuine user research, allowing us to understand their perspectives and experiences firsthand. We then implement the most suitable solution without any bias towards specific technology platforms. Our aim is to create experiences during critical moments when decisions are made, preferences formed, and products purchased. We offer a comprehensive range of services, including cutting-edge websites, mobile applications, digital products, and CRM strategy and implementation, all backed by a high level of service from seasoned industry professionals to successfully launch and sustain your project or product. Founders Douglas Rockhill and Shai Reichert have led digital transformations for major health companies globally over the past two decades. Their notable projects include developing Bristol-Myers Squibb’s first digital sales tool, redesigning the Cincinnati Children’s Hospital website, digitizing Allergan’s sales teams, rethinking employee onboarding for Johnson & Johnson, and creating pioneering content marketing strategies for Opdivo. XDS was intentionally designed with a strong emphasis on user experience, strategy, and technology to tackle the significant challenges in health and wellness marketing within today’s digital landscape.