EXL Media

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Overview

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

1994

Year Founded

ABOUT EXL MEDIA

Superior Insights. Excellent Results.

Our Brand Commitment: We pledge to offer a strategic, transparent, and outcome-focused experience. By integrating cutting-edge media research and technology with intelligent, streamlined planning, we strive to guarantee that every client's investment yields the desired results with EXL Media. EXL Media - Exceptional insights. Outstanding outcomes.

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

1994

Year Founded

Services

Focus

Industries

Clients

Services Provided+7 Services

10% Media Planning & Budget Allocation

3% LinkedIn Ads Management

3% Paid Media Audits

5% Ad Creative Strategy & Production

3% Retargeting & Remarketing Campaigns

3% Meta Ads Management (Facebook & Instagram)

5% Google Ads Management

2% YouTube Advertising

About the Team

OUR STORY

Our Journey EXL Media is officially recognized as a Woman-Owned Business. As part of the Women's Business Enterprise National Council (WBENC), we are committed to fostering opportunities for women-owned enterprises across the country. WBENC serves as an authorized third-party certifier for the SBA's Women-Owned Small Business (WOSB) Federal Contracting Program. At EXL, we emphasize mutual support among our team and our clients through cooperation and sharing insights. We cherish collaborations with individuals from diverse backgrounds.

TEAM PHOTOS

Portfolio

Kukuiʻula: Luxury Media Strategy & Buying

Kukui'ula

At Kukuiʻula, the blend of luxury and relaxed island life is showcased, and EXL Media is dedicated to conveying that message to the appropriate audience from the very beginning. Our team spearheads the media strategy and purchasing for Kukuiʻula, carefully overseeing how, when, and where their brand is displayed across both digital and traditional media. We start by gaining a thorough understanding of Kukuiʻula’s unique offerings: private homeownership on Kauai’s sunny South Shore, access to top-tier amenities, and a community focused on wellness, adventure, and elevated island living. Using this insight, we create a targeted media strategy aimed at high-net-worth individuals searching for not just a home, but a lifestyle-oriented destination. EXL Media determines and executes the best media mix—encompassing paid search, social media, print ads in luxury publications, and digital advertising in travel and real estate spaces—while overseeing the entire purchasing process. We continuously monitor and analyze performance, enabling ongoing adjustments and effective budget management. For Kukuiʻula, success is about more than just visibility; it's about connecting with the right audience in the right settings at the right times, and sharing a narrative that resonates with their vision.

Driving Growth for O’Neill Vintners & Distillers

O’Neill Vintners & Distillers

In 2021, EXL Media teamed up with O'Neill Vintners & Distillers to provide SEO and multi-channel digital marketing services that attracted qualified traffic and enhanced consumer engagement for a growing range of brands. **Initial Engagement** The collaboration started with in-depth keyword research, the setup and optimization of Google Analytics, and the implementation of paid media campaigns across various platforms, including Google Search, Microsoft Search, StackAdapt, video and content sponsorships, and Vox Media. These efforts were strategically aimed at boosting qualified traffic and enriching consumer engagement. **Expanding Partnership** After the successful completion of the initial phase, O'Neill Vintners & Distillers chose to broaden the partnership to incorporate additional brands: Intercept, Rabble, Robert Hall Winery, and Velocity Invitational. This collaboration is set to continue until August 2024. **Consistent Performance** Throughout all the initiatives, EXL Media demonstrated consistent performance, maintained direct communication, adhered to budget constraints, and adopted a proactive stance in managing and optimizing campaigns. **The Result** This resulted in a long-term, trust-based partnership founded on extensive digital expertise, operational efficiency, and dependable execution across an evolving portfolio of brands.

Reno Tahoe: Precision Out-of-Home & Digital Integr

Reno-Sparks Convention & Visitors Authority

EXL Media developed a finely-tuned media strategy for Reno Tahoe that converted visitor data into impactful ads across both out-of-home and digital platforms. **Strategic Foundation** We started with the RSCVA's Visitor Origination Analysis, pinpointing zip codes that produced the most room nights between 2017 and 2018. These areas were cross-checked with Scarborough data to find concentrated groups of adults aged 25-49 who earned over $100,000 a year—Reno Tahoe's main target demographic. **Billboard Selection & Verification** Utilizing Geopath Insights, we assessed billboard options in key zip codes based on traffic levels, sightlines, and demographic compatibility. Our team personally visited each potential site to evaluate brand relevance and neighborhood context, ensuring each ad accurately reflected the Reno Tahoe experience. We then negotiated ad placements and provided reach and frequency estimates through Geopath's Audience Delivery System, followed by post-campaign reports for complete transparency. **Amplification Through Geofencing** To enhance our out-of-home advertising investment, we recorded the coordinates of each billboard and launched geo-fenced mobile display campaigns. As our target audiences passed by these locations, they received complementary mobile advertisements through programmatic channels, effectively combining digital frequency with physical reach. **Airport Engagement** At LAX, we obtained sponsorships for Wi-Fi videos in busy terminals. Travelers had access to free Wi-Fi after viewing a branded Reno Tahoe video, which included a call-to-action for newsletter signups to capture interest during trip planning. **The Result** An entirely integrated destination marketing campaign that linked data insights, physical visibility, and digital accuracy—delivering the right message to the right traveler at multiple stages of their consideration journey.

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$25,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$25,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"EXL Media delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Media Planning & Budget Allocation

LinkedIn Ads Management

Paid Media Audits

Ad Creative Strategy & Production

Retargeting & Remarketing Campaigns

Meta Ads Management (Facebook & Instagram)

Google Ads Management

YouTube Advertising

Pay Per Click

Search Engine Optimization (SEO)

Other Digital Marketing

Conversion Rate Optimization (CRO)

Marketing Analytics & Reporting

Social Media Marketing

Market Research & Competitive Intelligence

Industry Recognitions

Women's Business Enterprise Certification

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Today's Media Planning and Buying Landscape

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Locations

Headquarters

937 Tahoe Blvd. Suite 120

Incline Village, Nevada, United States 89451

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