Naropa University: Web Migration Success
**Introduction** Naropa University is a distinct, Buddhist-inspired institution located in Boulder, Colorado, established in 1974. The university encountered difficulties with its online presence, characterized by several outdated websites that inadequately showcased its unconventional academic programs and vibrant student life.
**Challenges** The university's web infrastructure was dispersed across multiple platforms, complicating information access for both prospective and current students. The existing websites were not only outdated but also lacked integration, negatively impacting user experience and administrative efficiency.
**Solutions** eWay Corp was commissioned to transition Naropa University’s websites to a more cohesive and manageable structure. The solutions included:
- **WordPress Migration:** This transition improved the site's functionality and integrated various campus, school, and program sub-sites.
- **Dynamic Catalogs:** Development of dynamic course and faculty catalogs to effectively highlight the university's offerings.
- **Unified Platform:** Consolidation of all sub-sites into a single site to enhance content management and user navigation.
- **Enhanced User Interactivity:** Introduction of a customer portal for student registrations and engagement, along with interactive features like a virtual tour, chat box, and donation option.
**Impact** The migration and redesign resulted in a more cohesive, functional, and user-friendly website that aligned with Naropa University's values. It improved the navigation experience for users and streamlined backend processes for the university staff.
**Results** After implementation, Naropa University noted an increase in engagement metrics, including more inquiries from prospective students and higher satisfaction levels among current students and faculty. The new website effectively furthers the university's mission to integrate academic learning, personal growth, and spiritual practice.