Sunglass Hut & Versace Personalization Events
A PREMIUM SHOPPING EXPERIENCE FOR A LUXURY BRAND Evolve collaborated with Luxottica to create a luxurious shopping experience through a series of nine in-store events at Sunglass Hut locations within Macy’s and standalone stores. Over the course of three days across four states, each event featured a professional calligrapher who customized eyewear cases for Versace customers, offering a unique and personalized brand interaction. A DJ added to the vibrant ambiance with lively music, enhancing the overall shopping experience. To boost promotion awareness, we invited prominent influencers to receive complimentary pairs of Versace eyewear in exchange for social media posts about the events, effectively leveraging their extensive networks. ACTIVATION MARKETS: Dallas, Houston, Miami, Aventura, Orlando, Long Island, New York City, Chicago SERVICES PROVIDED: Event Staffing, Venue Coordination, Influencers Monthly Events: 9 Event Attendees: 3,500 Personalized Cases: 70 Total Reach: Over 1 million.