Cora — Building a Provocative Brand
Cora has transformed from a brand focused on a single product to a comprehensive range of offerings, extensive distribution, and a significant global vision. However, with this expansion come various challenges, such as maintaining consistency, cohesion, and managing assets. To address these issues, we enhanced their identity system and broadened its application to align with their promising future. Our process began with strategic positioning, which laid the groundwork for all subsequent developments, including an impactful photography style, a cohesive color scheme, a user-friendly interface for their e-commerce platform, an adaptable typography approach for various channels, and a meaningful tagline. Our efforts integrated design and messaging across all brand platforms, encompassing web, advertising, collateral, print, email, social media, and packaging. This ensures that every Cora customer enjoys a consistent brand experience, regardless of where they are in their journey. We established a guideline platform that provides both internal team members and external partners access to resources such as approved photography and brand messaging, all contained in a single, comprehensive resource rather than multiple PDFs. For the complete case study, visit https://www.the-evening.com/work/cora-digital-guidelines.