UFCU Consumer Lending Platform
Eureka collaborated with UFCU to enhance and implement a newly developed visual design strategy alongside a next-generation technical architecture to meet their growing consumer lending demands. The updated product was more comprehensive and efficient compared to the previous system and was crafted to integrate seamlessly with internal Omni Channel lending processes. At its launch, the product initially targeted a specific segment of the auto loan market, aiming to establish internal best practices for analyzing consumer behavior and leveraging feedback for future product iterations. Since its debut, the platform has expanded to cover most of UFCU’s lending operations. With a functional user experience and visual design in place, UFCU had made significant strides in developing the consumer-facing features of the product. However, much of this progress occurred without sufficient engineering input and validation against real-world technical and process constraints. Eureka promptly recognized these gaps, refined relevant use cases, revised user experience models, and suggested an application and engineering process design that could support the iterative design strategy required for the project. We then set to work, and by the end of the process, we had created a living style guide, developed a viable technical architecture, established a baseline library of components for rapid development and experimentation, and built a fully functioning toolchain and deployment pipeline to facilitate this work. Given that a core element of the design strategy was to begin small, test, and iterate using actual data and user feedback, we focused on instrumentation, monitoring, analytics, and operational reporting. This approach enabled us to structure our processes around continual change, early issue detection, and successful execution of the design strategy.