Ether is a pioneering creative technology firm specializing in experiential marketing measurement through Emotion Intelligence. We enable agencies, event organizers, and brands to go beyond traditional metrics like foot traffic to truly understand audience emotions, translating these insights into actionable ROI data. Our mission addresses the gap in experiential marketing by focusing on authentic emotional responses that influence attention, intent, memory, and action. Our platform captures emotional and behavioral signals in real time, interprets them into structured insights, and delivers clear, defensible reports that connect activations to business outcomes. Committed to privacy, ease of use, and real-world applicability, Ether partners with leading industry players to transform how experiential marketing performance is measured and validated.