Landowner - eCommerce Design, SEO & Adwords
Landowner Product is among the top producers in the country of Adblue, N-P-K-S liquid fertilizers, foliar nutrients, and liquid animal supplements. When creating an eCommerce website from the ground up, it's often helpful to have data from an existing site to evaluate its performance and identify UX and UI improvements. However, in this case, there was no existing site—just a blank slate, and the current industry websites did not align with Landowner's goals. Without a market-leading website to reference, we set out to create one from scratch. We collaborated closely with Landowner's team to design a website that not only matched their established branding but was also user-friendly and easy to manage, optimized for conversions. One year after launching the new eCommerce store, traffic, sales, and revenue had all significantly increased. By implementing onsite and offsite SEO strategies, managing Google Ad campaigns, and continuously refining the website from a digital marketing standpoint, we greatly boosted sales over the past year. Conversion rates rose by 213%, revenue increased by 268%, website visitors grew by 36%, and the average session duration improved by 57%. For more details about this project, simply click here.