Essential Content

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2015

Year Founded

ABOUT ESSENTIAL CONTENT

Simplifying communication for complex businesses

Are your users having difficulty understanding complicated information before making decisions? We can help with that. Do you want to enhance your brand’s connection with a specific group of customers? We’ve got you covered. Looking to ensure more people grasp why they should choose your products? We’ve successfully achieved that in the past. Need AI-generated SEO articles to improve your Google rankings? Unfortunately, that's not our focus. While we do produce SEO content, it is crafted by human hands. Everything we create is made by people, for people. Here’s what we offer: - Tone of voice audits - Tone of voice design - User journey copywriting - Regulatory copy - Content strategy and process design - Microcopy - Operational content - SEO content - Marketing content - Content design - Comprehensive content audits - App copy - Conversation design - Landing pages - User journey copy - Error messages - Microcopy - Product and service pages - Terms and conditions - Brand blogs - How-to articles - Help content - User self-service resources.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2015

Year Founded

Services

Focus

Industries

Clients

Services Provided

35% Digital Strategy

13% Content Marketing Strategy

3% Other Digital Marketing

5% Social Media Copywriting

12% Website Copywriting

5% Email & Newsletter Copywriting

15% Technical Writing & Documentation

12% Blog & Article Writing

About the Team

OUR STORY

Essential Content is a Manchester-based independent communications agency known for its team of senior experts who partner with complex organisations worldwide. Our reputation as a reliable and trustworthy agency attracts clients seeking consistent, high-quality delivery in a sector often marked by unpredictability. From the initial discovery session, we focus on understanding client needs and determining how we can add value, ensuring transparency about our capabilities and investment requirements. If we're not the right fit, we honestly communicate and may suggest alternatives. We serve business owners aiming for impactful brand visibility and sector expertise quickly, as well as cautious budget holders—especially in regulated sectors—seeking trusted experts to enhance audience reach and customer relationships. Our commitment to anticipating communication challenges fosters lasting partnerships and successful outcomes.

Portfolio

User experience copywriting

Co-operative Bank

Assistance with user experience copywriting for an extensive project focused on digital platforms aimed at consumers.

PR campaign for UK music company

Ostereo

The client: Ostereo is a digital music enterprise established in 2016 that employs innovative and proprietary data technology to discover, nurture, and advance global talent. Artists associated with Ostereo have garnered billions of streams. The company invests in early-stage music creators, generating multi-million dollar revenues annually while continuing to cultivate and support the careers of numerous remarkable creators worldwide. The challenge: The music industry is primarily controlled by a few key players; specifically, 85% of the sector's activities are dominated by four major companies: EMI, Sony BMG, Universal Music Group, and Warner Music Group. To penetrate this industry and build a reputation that attracts talent, Ostereo needed to swiftly position itself as an authority at the juncture of music and data. The work: Adopting our philosophy of ‘focus on what you know rather than what you do,’ we crafted three distinct creative campaigns for Ostereo. These included: 1) How to write a Christmas #1, according to data. 2) Why are pop songs becoming shorter? 3) Examining the class ceiling in the music industry. The first two campaigns targeted consumers, while the third addressed the issue of unconscious class bias within the music industry. The result: We secured over 2,000 media placements for Ostereo, featuring coverage in outlets such as Sky News, Metro, NME, The Independent, Classic FM, Manchester Evening News, and Yahoo! News.

PR for international relocation specialists

Kiwi Movers

The brief: Kiwi Movers, a logistics expert based in London, specializes in removals, storage, shipping, and related services. They aimed to advertise their international shipping services to expatriates in the UK. The challenge: Establish Kiwi Movers as a trusted authority in a market typically dominated by large international logistics companies, while also increasing traffic to their website. The strategy: Have you ever considered what information those living abroad seek about the UK? We analyzed publicly available Google search data to uncover what individuals from various countries are looking for concerning the UK. We collaborated with data analysts from numerous locations to ensure the collected data was precise and represented true local search behaviors. The outcome: Remarkable. It was one of the most enjoyable campaigns we've executed. Our work garnered attention from major outlets such as The Sun, Scottish Sun, Politico, and AOL, among others. Over the two years we've partnered with Kiwi Movers, our efforts have more than doubled their organic search traffic.

4 more projects