EP Advisory: SEO for LMS & Career Service Company
EP Advisory (www.ep-advisory.com) is a career agency that offers consultation and talent-acquisition services. They boast a substantial team of seasoned consultants with expertise in the energy, engineering, and infrastructure sectors, facilitating connections between individuals and global companies.
**Challenges:** The site faced numerous issues, including many broken links, incorrect redirects, slow loading times on both desktop and mobile platforms, and an inefficient website structure. These problems were further highlighted in the Google Webmaster panel.
**Strategic Approach:** We performed an extensive site audit to uncover all technical and internal issues. Analyzing niche and selected clustered queries helped us prioritize and pinpoint potential growth opportunities. The website structure was revamped, relocating all job listings to a subdomain and merging it with the main site. We addressed all technical challenges, enhancing loading speeds, optimizing images, fixing dead links, and resolving duplicate content issues. Internal optimization was improved, and the user experience (UX) was enhanced to boost conversion rates and foster user trust. We concentrated on commercial ranking factors and the E-A-T (Expertise, Authority, Trust) principles. We also implemented semantic markup for various content types, such as FAQs, articles, ratings, reviews, and job listings. A content strategy was formulated, detailed guidelines for articles were prepared, and we established ongoing collaboration with the client to optimize site content. The link profile dynamics for the site and its competitors were analyzed, leading to a well-defined link acquisition strategy.
**Result:** After implementing these changes, we observed a significant boost in organic traffic to the website, driven by our comprehensive optimizations. This increase not only produced immediate effects but also indicated continued growth over time. Specifically, in 2023, there was an impressive 600% rise in organic traffic compared to the previous year, 2022.