Since 2019, we have had our own shop on Amazon. Initially, we faced a steep learning curve when it came to selling on the platform: figuring out which products to offer and how to create listings that resonate with our target audience. We also quickly realized that Amazon PPC Ads operate in a league of their own. After several months of struggling with an ACOS of over 50%, we sought assistance from two former Amazon employees and advertising specialists, Alex and Noemi. In just six months, they successfully lowered our TACOS from 50% to below 8% while also tripling our sales. Today, we are proud to have Alex and Noemi as part of our team, allowing us to provide our customers with the kind of support we desired from the beginning—a service by sellers, for sellers!