Self-Serve eCommerce Platform
As the leading consumer sewing machine manufacturer globally, SVP Worldwide caters to customers through three well-known brands: SINGER®, HUSQVARNA® VIKING®, and PFAFF®. Their products are favored by both dedicated sewists and beginner crafters. With its headquarters based in the US, the company has regional sales offices worldwide, serving clients in over 180 countries. SVP Worldwide sought to enhance its self-service eCommerce platform for its global dealer network. The previous dealer portal lacked crucial functionalities, such as order history, product search capabilities, and an efficient checkout process with diverse payment options. The interface was cumbersome and offered limited visibility into inventory levels and backorder information, making it challenging to effectively showcase products and create promotional bundles that could boost revenue. We collaborated with SVP Worldwide to develop a platform that integrates smoothly with their current ERP system, enabling the seamless display of their entire catalog, product status, inventory counts, dealer-specific pricing, order statuses, and more. A crucial aspect of our approach was ensuring that our solution could utilize the existing technologies without causing disruptions. The new platform enhances promotional opportunities, encouraging increased sales. Dealers now have access to an announcement section for updates, can view dealer-specific catalogs and pricing, manage multiple shopping carts, monitor low stock levels, and access backorder support. They are also able to make purchases using various payment methods, including credit cards, company credit accounts, and third-party financing options. The new eCommerce platform has been successfully launched in North America, with a European rollout that includes 12 additional websites. Dealer feedback has been predominantly positive, with many praising the simplified ordering process.