Communications of an UE startup accelerator final
The announcement was disseminated across 42 European countries, resulting in over 165 mentions in local, Pan-European, and global media outlets. This was part of an event PR initiative for the EU-backed accelerator, EIT Jumpstarter. We began reaching out to journalists before the event and considered engaging in paid collaborations. We contacted EU-Startups to arrange for a publication to be released a month prior to the event. Other partnerships included MamStartup.pl, a leading startup publication in Poland where the final event took place, and W-Insights, which focuses on women in business. Additionally, we organized interviews for the attending journalists, providing them with a list of participants; some of the journalists selected finalists they were interested in interviewing, resulting in detailed articles like this one or that one (in Polish).
On the event day, the sixth edition of the EIT Jumpstarter Grand Final attracted over 150 attendees in Krakow, Poland, including startups, innovators, experts, and members of the EIT community. The top six startups in each category competed for a grand prize of €10,000. While the winners were announced between 6-7 PM, the press release in both English and the local language was prepared by around 10 PM. When collaborating with local PR teams, it's beneficial to partner with trusted organizations like Enterie, which covers much of Europe and offers a centralized press release distribution service.
Overall, the event generated awareness among 118.5 million users through at least 165 media mentions. For a complete case study, visit: https://enterie.com/communications-of-a-startup-accelerator-final-event-pr/