HelloFresh - Innovation Hackathon
Intensive, customer-focused, and enthusiastic: the HelloFresh Hackathon To help HelloFresh shape its future corporate strategy, we organized a Hackathon—a three-day event specifically designed for the company that aligns with its objectives, resources, and culture. The hackathon aimed to facilitate a dynamic exchange of ideas to create market-ready solutions rapidly, all to help HelloFresh reach its full potential. Approximately 100 employees from various departments participated. In addition to developing the concept and planning for the Fresh Farmer Hackathon, ENNO assisted in managing the three workshop days. Our coaches provided guidance and shared their expertise with HelloFresh employees during presentation sessions. User-focused design and effective pitching We centered our sessions with HelloFresh around established methods from ENNO Design. Before the Hackathon, we introduced HelloFresh employees to Design Thinking, Rapid Prototyping, and Speed Pitching techniques. Using these methodologies, we identified and addressed problem statements, efficiently generated customer-centric ideas, and prepared compelling presentations for the final pitch to a jury. We also implemented the Open Space method, which emphasizes participant self-organization, particularly useful during the Marketplace session for idea generation and team building. The four key components were: Input sessions—theoretical groundwork on Design Thinking, Rapid Prototyping, and Speed Pitching to prepare for the event's active phase. Marketplace—initial brainstorming, collaboration, and team formation facilitated by the Open Space method. Hackathon—creation of tangible designs, business models, and prototypes in interdisciplinary teams. Pitch—brief, persuasive presentations of the concepts to a jury, followed by evaluation and an awards ceremony.