Grey Cup - Large Sport Event
“EngageQ truly exceeded our expectations. From their comprehensive Digital Marketing Audit to their strategic approach to content creation, engagement, and ROI-focused campaigns, they delivered impressive results that went above and beyond what we anticipated.” – Jamie Pitblado, The 102nd Grey Cup Festival. READ THE COMPLETE CASE STUDY AT http://www.engageq.com/results/greycup/
Initially, we carried out a thorough analysis of the Grey Cup's existing social media channels to identify the most effective content types, optimal posting times, and frequency.
Ticket Sales: We drove nearly 5,000 visitors to the ticket sales page, successfully tracked conversions, and reported an ROI exceeding three times our investment.
Fan Engagement: We directly interacted with fans on the Grey Cup’s social platforms, responding to their inquiries while allowing the Grey Cup team to focus on their other tasks. On game day, our average response time was under four minutes.
Fan Database Development: Through a tailored Facebook promotion encouraging fans to "Pick Your Team's Cover Image," we created a fan database of over 750 individuals, including names, email addresses, and locations, categorized by team preference for future targeting.
Live Social Stream: We designed and moderated a live social wall for the Grey Cup’s website and screens at the venues, displaying real-time content from various social channels.
Expanded Fan Base: Using a mix of branded and sponsored content, we successfully doubled the Grey Cup’s Facebook fans and tripled its Twitter following.
Social Advertising: We implemented a series of conversion-focused social ads directed at current fans and potential new attendees. We managed these campaigns by halting underperforming ads and refreshing the creatives to prevent ad fatigue.
Comprehensive Contest Support: We handled more than a dozen different contests and giveaways across social platforms, bolstered by promoted posts, and tracked all winners’ information.
