Founded in 2022 by Aqshin Rajabov, Emotix is a boutique AI-native product studio based in Baku, Azerbaijan, specializing in designing and developing AI-powered solutions for fintech, government, and regulated industries. With over sixteen years of experience from sectors like banking and gaming, Aqshin leads a senior team dedicated to maintaining a focused client roster while simultaneously advancing their own products. This dual approach fosters continuous learning, as insights from product development enrich client work and vice versa. Emotix emphasizes compliance, security, and thoughtful engagement processes, often reframing initial briefs to uncover deeper challenges. Additionally, through Emotix School, the studio trains over four hundred product designers in AI-native methodologies, ensuring their practices remain cutting-edge and accountable.