Chef de chef
Maneliada is a series of parties held in various cities across Romania, attracting a youthful audience aged 18 to 25 who enjoy a blend of retro pop, manele, and techno music in a lively and enjoyable environment. The brand has a relatively short history, emerging from a strong demand for regular events featuring electro-manele, a new genre that combines two contrasting music styles. Our collaboration with Maneliada was incredibly rewarding and enjoyable. We were tasked with revitalizing a brand that already had a defined identity. The goal was to enhance and modernize the logo, color scheme, and typography, while also creating icons and other graphic elements to unify the brand and give it a more professional appearance. By incorporating kitsch elements alongside layered high gloss and shine, the updated logo presents a cohesive look and style that aligns with the brand’s essence. This revision, while reminiscent of the original, is of higher quality, easily editable, and more suitable for a contemporary brand. Designing the logo was challenging due to the numerous layers and individual 3D renders needed to achieve a shiny gold effect. Fortunately, we provided the client with an editable version that can be adjusted as needed, along with alternate logo designs for merchandise, printing, and official documents. The expansive and maximalist logo resonates with the upbeat music played at Maneliada parties and the energetic vibe of the attendees. The icons, derived from the first letter of the wordmark, "M," feature glitter elements in various arrangements and colors. They are intended to complement the logo for use on social media, merchandise, website buttons, and more, representing the brand in a condensed and easily recognizable form. The client specifically requested a vibrant and energetic color palette to reflect the lively and dynamic nature of this established brand.