Numerator
After their acquisition, Market Track, now known as Numerator, approached us to consolidate two existing websites—InfoScout.com and MarketTrack.com—into a single Drupal site. Their enhanced solutions, which are now more effective and automated, were not properly showcased through an outdated web presence. Following several acquisitions and a strategic shift towards offering comprehensive solutions rather than isolated products, their website no longer reflected the modernized company they had become. With a new brand identity created by their partner, SuperHuman, our team designed a site that stands out distinctly in their industry. Utilizing vibrant colors, distinctive typography, clever mathematical references (hint: Numerator), and engaging interactions that highlight their data, we transformed a previously forgettable website into an inviting space that encourages users to explore and engage. Additionally, we ensured a strong focus on guiding visitors along clear paths to conversion.