“Business and You” – blog in finance industry
Europejski Fundusz Leasingowy
EFL, the European Leasing Fund, part of the Credit Agricole Group, is a well-established brand that supports businesses across Poland with their leasing requirements. Founded in 1991, EFL was among the pioneering leasing companies in the country, offering a wide range of financial services, including leasing, loans, long-term rentals, factoring, and various additional products. To meet EFL's content marketing objectives, we employed a user-focused strategy, crafting SEO-optimized content that addressed the needs and inquiries of the client’s target audience for their corporate blog. We selected topics centered around business, finance, and leasing solutions. This in-depth research, supplemented with data visualizations like infographics, enhanced our reach and built our client’s brand awareness. Our content appeals not only to EFL’s audience but also attracts the interest of journalists and institutions, promoting the creation of articles and publications based on our materials. The outcomes are impressive: we’ve seen a significant rise in keyword rankings and overall blog traffic, contributing to a higher share of organic traffic across the domain. These efforts have led to substantial improvements in search engine results, surpassing EFL's biggest competitors, and have notably bolstered the brand in the challenging leasing and finance sector. We achieved a 70% increase in SEO traffic share, a 218% increase in total organic users, and a more than 300% rise in keywords appearing in the TOP3 and TOP10 rankings. For more details about this project, visit our website: https://www.elephate.com/case-study/elephate-efl-business-and-you-corporate-blog-in-finance-industry-case-study/