Website, Paid Social & PPC For Brownie Company
Simply Cake is a brownie delivery service that partnered with Electric Sheep to enhance their online visibility and drive sales through customized social media and Google advertising campaigns. In terms of web development, Electric Sheep designed and built a user-friendly website, making it simple to create new category and landing pages, as well as add new products via improved upload functionality. Electric Sheep also developed a fresh branding style with animated content, which resulted in increased Return on Ad Spend (ROAS), reduced advertising expenses, and lower cost per purchase. A thorough analysis indicated that most brownie sales stemmed from brand-specific advertising, while implementing ad fraud protection minimized budget waste. Suzie, the founder of Simply Cake Co, expressed her satisfaction with Electric Sheep (formerly known as Norfolk Agency) by saying, “I'm really pleased with Electric Sheep. They have genuinely invested time in understanding my business and analyzing our website, unlike our previous agency. Liam's passion for analytics is exactly what’s needed in advertising! They consider all aspects of the brand that align with advertising, including the website's design and layout to boost conversions. Each advertisement is thoughtfully crafted and creative. They’re always willing to offer insights and advice when I ask. Kate has an excellent attention to detail, which is also beneficial! Overall, I am very satisfied. Right away, Simply Cake experienced a significant improvement in both sales and revenue due to our work. Through ongoing adjustments and enhancements, along with a touch of creativity, Electric Sheep developed the ideal digital marketing approach that effectively targeted the right customers with appealing visuals and enticing messaging. Since then, conversion rates have risen and cost-per-click has consistently decreased each month.