**Professional Background** With over thirty years of varied experience, I offer a distinctive combination of corporate knowledge and entrepreneurial perspective, along with several vocational certifications. My career includes: - 10 years as a management consultant in Investment Banking and IT - 10 years as a business owner in music and media solutions for the retail sector - Nearly a decade of commercialising advanced technologies, including: - Deep learning computer vision (Cortexica, Imperial College London) - Multi-modal assistant technology (Samsung) - Multi-agent reinforcement learning AI research (InstaDeep) **Current Role and Expertise** As a pluralist, I am currently involved in multiple roles: - Board Advisor for early-stage and seed companies - Fractional Chief Revenue Officer/Chief Marketing Officer - Mentor for AI Accelerators and CIM UK - Member of the HBR Advisory Council **How I Can Assist You** - **Strategic Guidance**: I provide clarity and focus in strategy development, utilizing methodologies and best practices grounded in fundamental principles. - **Marketing Expertise**: My approach is market-focused, emphasizing ongoing research, precise positioning, and effective targeting and segmentation. - **Sales Enhancement**: I assist in problem-solving and position the startup as a trusted partner and enabler for its clients. - **Risk Management**: I guide startups in navigating potential challenges and managing risks and assumptions effectively. - **Network Utilization**: I leverage my connections to uncover commercial opportunities and establish valuable relationships. - **Pivot Support**: I help companies shift towards effective market communication, improving visibility and emotional engagement with their target audiences. - **Innovation Development**: I promote idea generation, encourage collaboration, and cultivate innovation-friendly environments to help turn visions into reality. - **Technology Commercialization**: With my experience in bringing emerging technologies to market, I can assist founders in bridging the gap between innovation and commercial success.