EdTechXperts was established by Brandon Smith, a highly experienced leader with more than 20 years in higher education and educational technology. He has a proven history of enhancing access, equity, and student success through the use of technology. Currently, he is the President and COO of Enflux, where he assists academic institutions in transforming data into practical insights for ongoing improvement. Prior to this, Brandon was the President and COO of Honorlock, where he oversaw significant growth, increasing annual recurring revenue by 1103% (from $2M to $20M within two years) and elevating the company from #236 to #103 on the Inc. 5000 list. His previous positions include Executive Vice President at ExamSoft and Director of Education at Kaplan (KHEC), where he concentrated on assessment integrity, accreditation preparedness, and enhancing the student experience on a large scale. In addition to his executive roles, Brandon advises several SaaS companies in the EdTech field, assisting them in aligning their product strategies with tangible educational outcomes. His professional journey encompasses academic operations, user-centered design, and customer success, all driven by a strong dedication to improving educational results. He founded EdTechXperts to address a gap he observed over the years: the need for genuine, actionable content that benefits both EdTech buyers and vendors. Dissatisfied with the absence of practical insights and product-focused discussions, he created a curated newsletter to consolidate authentic voices, expert perspectives, and product intelligence from across the EdTech landscape into a single resource.