Sponsored Ads Management - PPC Campaign Manager
Aetrex, Inc. is a leading company in foot scanning technology, orthotics, and comfort-oriented footwear. Their cutting-edge designs, which include Signature Arch Support, emphasize proper alignment, support, and fit to help alleviate widespread foot issues such as Plantar Fasciitis, Arch Pain, and Metatarsalgia. Based in Teaneck, New Jersey, with additional offices in Israel and China, Aetrex has a team of over 200 specialists, including engineers, designers, and developers. For more than a year, we have been managing Aetrex’s PPC campaigns on Amazon and Walmart, resulting in remarkable outcomes and considerable growth. In 2024, their total revenue surged by 195.68% compared to 2023, supported by a 187% increase in order units. We recorded a peak of 2,068,366 sessions, a significant jump from 636,850 in the prior period, highlighting the success of our PPC strategies. Our efforts involved optimizing Sponsored Products, Brands, and Display campaigns on Amazon, while utilizing Walmart’s audience targeting features for consistent outcomes. By concentrating on keyword research, bid optimization, budget management, and thorough performance reporting, we ensured all campaigns were aligned with Aetrex’s goals. With a $500,000 advertising budget, we successfully maintained a profitable TACoS, effectively balancing ad spending and sales growth. Through strategic scaling, audience targeting, and seasonal promotions, we greatly improved Aetrex’s e-commerce performance, broadening their reach and making their premium footwear and orthotics more accessible worldwide.