Eastwick is an independent consulting practice specializing in ecommerce CRM and lifecycle strategies, located in Melbourne, Australia. The focus is on enhancing the retention aspects of the ecommerce framework, including Klaviyo strategy and execution, customer data management, improving email deliverability, designing lifecycle flows, and aligning Shopify with CRM systems. Each project begins with a comprehensive audit of the entire ecosystem to identify successful elements, revenue drains, and prioritize action items. Some clients choose to follow the provided roadmap independently, while others opt for an ongoing partnership. Eastwick is a solo venture, ensuring clients have direct access to a senior strategist throughout the engagement, rather than working through an account manager and junior staff. The methodology emphasizes an initial audit and maintains transparency regarding the scope of work, recommending retainers only once it is clear what outcomes they should achieve. The typical clientele consists of direct-to-consumer ecommerce brands and agencies from Australia and New Zealand that seek expert Klaviyo and lifecycle support without the costs associated with a full-service agency. Key services include Klaviyo strategy and implementation, customer data management and segmentation, email deliverability and health monitoring, lifecycle flow design, and integration between Shopify and CRM systems, along with retention reporting.