Digital Marketing - SEO & PPC for a Boutique Hotel
Objective: Channers On Norfolk is an exquisite boutique accommodation located on Norfolk Island, nestled within 2 acres of vibrant tropical gardens and providing breathtaking sea views right in the town's center. The abundant greenery surrounding each apartment ensures a feeling of privacy, allowing guests to relax and enjoy their vacations on the island comfortably. At Channers On Norfolk, visitors can expect beautiful, private, and tranquil lodging. Their aim is to guarantee guests a delightful and soothing experience during their stay on Norfolk Island. They sought digital marketing strategies to enhance brand recognition, boost organic traffic, improve keyword rankings, and increase leads/bookings for their establishment. However, they faced challenges in identifying effective Digital Marketing channels, utilizing advanced SEO techniques, formulating strategies, and enhancing conversions/revenue.
Solution:
- We conducted thorough keyword research and pinpointed 25 keywords (targeting navigational search intent) for them to concentrate on to boost organic traffic and, consequently, bookings.
- Utilizing these target keywords, we optimized the website and addressed significant underlying issues.
- We initiated a tailored SEO campaign featuring the 25 focused keywords.
- We identified and repaired broken links that were attracting organic traffic to their site.
- Extensive outreach efforts were made, resulting in high-quality backlinks from domains with strong Domain & Page Authority, which effectively increased referral traffic.
Results:
- Achieved over a 1,110% increase in organic conversions/bookings (from 6 to 73 per month).
- Increased organic traffic from 482 to 2,197 (an increase of over 350%) monthly.
- Out of the 25 targeted keywords, 22 began ranking on Google’s first page.
- Repaired broken links and reclaimed 1,327 quality backlinks, significantly enhancing their Domain & Page Authority.