Client: Capital Wine School
Our Brand Partner, The Capital Wine School, was founded by Jay Youmans MW in 2008 with the aim of providing top-tier wine education while ensuring the classes are enjoyable and approachable. Their instructors are well-informed, experienced, and interactive. The motto of Capital Wine School is "seriously fun wine education." So, where do we sign up?
**The Challenge**
Our client sought assistance in guiding their customers to determine which course would suit them best. They also planned to upgrade their event management platform from Event Espresso 3 to Event Espresso 4 and required their email subscriber platform to integrate smoothly with their newsletter sign-up pop-up. Additionally, they wanted us to review all their content to ensure that only current and relevant material appeared on the new site. Most importantly, they desired a fresh design aimed at enhancing user-friendliness and engagement for their clients.
**Content Strategy**
By working closely with Capital Wine School, we undertook a significant website renovation, streamlining and revising the content to ensure only relevant and up-to-date information was presented. We also revamped their course descriptions and reorganized how they marketed their classes. This included developing a model that focused on the user’s level of experience, highlighting categories for Beginner, Intermediate, and Advanced learners.
**Web UI/UX Design and Development**
To keep users engaged, we incorporated a diverse range of content, such as eye-catching icons, engaging articles, videos, and striking images, including visuals of swirling wine and vineyards. We designed an intuitive, easy-to-navigate interface to enhance the overall site experience. The outcome is a website that no wine enthusiast would want to miss. Take a look at Capital Wine School.