ABOUT DRAGON360ABM and Demand Gen for Long Sales Cycles
Dragon360 is a B2B advertising agency tailored for organizations dealing with lengthy sales processes and high-value transactions. Traditional advertising strategies focus on increasing volume—more leads, more clicks, and more engagement—but this approach fails when purchasing decisions require input from multiple stakeholders, lengthy timelines, and careful consideration. We create and manage advertising strategies that align with how buyers evaluate and make purchases. Our campaigns are organized around key accounts and their respective decision-making groups, with messaging and creative elements designed to mirror the actual decision-making process. We implement our strategies across platforms like LinkedIn, Google, paid social, and programmatic advertising, ensuring a cohesive effort to generate demand, strengthen brand positioning, and maintain relevance throughout the deal-making process. Our approach combines demand generation with account-based marketing into a seamless operation, using advertising to drive demand, support ongoing projects, and remain visible during critical decision-making moments. Our primary services include: