Website UX and technical build
We were assigned the task of translating the stunning beauty and luxury of Goodwood Estate into a digital experience that resonates with online customers. Goodwood operates in various sectors, including Travel, Retail, Automotive, Food & Beverage, Sports, and Media. Our objective was to create a digital transformation that unified all of these business areas into a seamless and engaging online user experience. For the technical implementation, we utilized the Optimizely Digital Experience Platform to offer advanced, customer-focused cloud solutions that connected with existing systems. This involved integrating CRM and eCommerce solutions, a Membership platform, an API for multiple integrations, and a native mobile app. We implemented enhanced search capabilities with custom filters and incorporated consistent visual designs and video elements, including links to Goodwood’s Comcast account, Vimeo channel, and Instagram feed. We added interactive maps to captivate various target audiences and allow them to discover Goodwood behind the scenes. Since the platform's launch, we’ve maintained a lasting partnership with Goodwood, providing ongoing maintenance and support for their projects. The final result was a platform that embodied the luxury and customer-oriented essence of the Goodwood brand. The site received excellent feedback from users and led to improved engagement metrics across the board. It continues to attract traffic to its eCommerce platform, resulting in a 54% increase in sitewide conversion and a 35% uptick in total revenue since its launch.