Folder IT
Full Case: FolderIT - Description: This year, we had the chance to collaborate once again with @folderit.social on a rebranding initiative, responding to the new challenges the company was facing. We refined its brand strategy, supported its positioning, and effectively conveyed its value proposition. FolderIT is a company with over 20 years of experience, specializing in custom software development and staff augmentation services, with a development center located in Santa Fe, Argentina, and commercial offices in the US. Through a discovery and diagnosis process, we recognized the need to improve recognition and differentiation among its internal and external audiences, focusing on the concept of development as an open, connected, and growing realm for businesses and individuals worldwide. We revamped the brand to create a more concise, modern, and impactful identity, producing new resources aligned with the fresh themes of openness, movement, and interconnection. This overhaul included updating the color palette to incorporate more vibrant accent colors, proposing a new typographic style, and fully developing the brand's identity for openness. Prioritizing user experience, we also redesigned the company’s website through a thorough research and analysis process, achieving a dynamic and appealing design that connects talent with projects, professionals with companies, and users with products, linking Latin America to the global market. Today, the brand stands established as a regional leader, successfully embodying its identity as a Software Company that connects talent with projects, professionals with businesses, and users with products from Santa Fe to New York and beyond.